Award Winners
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Award Winners *
Explore our award-winning hair care solutions reviewed & voted best in class by beauty experts and magazine editors alike.
Shine | Anti-Breakage | Anti-Fading
Extra-shine fast-acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and Illuminating amino concentrate it strengthens and repairs the hair fiber, gives extra shine, prolongs the color's brightness, and preserves its intensity.
How To Use
After shampooing, remove excess water from the hair and apply the product directly to the lengths and ends. Massage to cover the hair evenly and comb to distribute the product to the roots. Rinse thoroughly.
WARNINGS
Rinse thoroughly in case of contact with eyes.
This smoothing conditioner, favours straightening and lasting hydration.
How To Use
Apply to towel dried hair after using LOVE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.
Shine | Anti frizz | Helps combing
Smoothing fast hair mask, it gives softness and an immediate anti frizz action. It helps to reduce unwanted volume and tame the hair, facilitating straightening, for a sleek and smooth result in just 30 seconds processing time. Fast taming and anti-frizz action. Unwanted volume reduction. Facilitates straightening. 30 seconds processing time.
How to use
Apply to damp hair, leave in for 30 seconds. Comb through, rinse and proceed with drying. Rinse thoroughly in case of contact with eyes.
Ideal for a tousled, beachy, full-bodied look with a matte finish.
How To Use
Shake well before use. Spray on wet or dry hair to obtain the desired effect.
For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.
Nourishing and detangling conditioner that gives body, softness and silkiness to hair.
How To Use
Apply to towel-dried hair after using NOUNOU/shampoo. Leave on for 5-10 minutes, comb, then rinse. Proceed with the desired styling.
For creating structure and definition with strong hold, ideally for short hair styles. This Is A Strong-Hold Cream Gel is quick-drying, residue-free and workable. It leaves hair with the wet effect and eliminates frizz.
How To Use
Apply a small quantity on the hair, proceed to style.
For all hair types
Milky-smooth OI Shampoo, infused with nourishing Roucou Oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Winner of Refinery 29’s 2015 Beauty Innovator Awards for Go-To Shampoo.
How To Use
Massage gently into hair and scalp, then rinse thoroughly. Repeat if necessary, and follow with OI Conditioner.
For frizzy and unruly hair.
Smoothing shampoo, it cleanses gently and favours straightening.
How To Use
Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.
For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.
How To Use
Apply evenly to towel-dried hair, then proceed with styling. It can also be used as a finishing product on dry curly hair.
Revitalizing and reconstructive shampoo for wellbeing of scalp and dry, brittle and damaged hair
How To Use
Apply to wet hair and scalp. Massage gently. Rinse thoroughly and repeat if necessary.
Formulated for colored hair, this shampoo is characterized by a rich and full-bodied foam that gently cleanses the hair, protecting the color and keeping it shiny for longer.
How To Use
Apply to wet hair. Massage in gently and rinse. Repeat shampoo application, then apply MINU conditioner or MINU pak, depending on the needs.
Crafted from all-natural ingredients, this scrub provides a deep yet delicate cleanse, gently removing impurities and build-up to leave you with an unbeatably clean result.
How To Use
Apply a tablespoon to wet hair. Gently massage onto the scalp to build a rich lather, adding more water if necessary. Can be used as a shampoo or followed with a second cleanse using your usual shampoo. Rinse thoroughly and finish with a nourishing hair mask or conditioner. Use every second or third wash.
This volumizing shampoo gently cleanses the hair making it soft and light.
How To Use
Apply to wet hair, massage gently, rinse and repeat application. Continue with application of VOLU/hair mist, if necessary.
Moisturising, protective and toning products for all hair types.
Formulated to untangle and moisturize the hair making it soft and silky.
How To Use
Massage gently into hair after shampooing, leave on for 2 min. and rinse thoroughly.
Curl-Enhancing Hair Serum | Definition | Moisture resistant | Elasticity
Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity. Curls are super shiny, resistant to frizz and humidity and defined.
How to use
Apply a small amount of product to damp hair before styling.
Illuminating and protective conditioner for cosmetic colour that gives extra shine.
How To Use
Apply to towel-dried hair after using MINU/shampoo. Leave on for 5-10 minutes, comb, then rinse. Proceed with the desired styling.
Dedicated to problems pf fragile scalp and hair prone to falling out and for the preventive treatment of various forms of alopecia.
For treating thinning and breakage-prone hair. Energizing Shampoo stimulates circulation using caffeine phytoceuticals and improves hair elasticity, preventing loss.
How To Use
Gently massage into damp hair and allow to process for a few minutes. Rinse thoroughly, and follow with Energizing treatments.
For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening, this nourishing shampoo to give body to the hair.
How To Use
Apply to wet hair, massage gently, rinse and repeat application. Continue with application of NOUNOU/conditioner or NOUNOU/hair mask, according to the needs.
For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down. Winner of the TotalBeauty Awards 2017 for Best Beach/Texture Spray.
How To Use
Shake well. Apply to dry hair from approximately 10 inches away. Spray Dry Texturizer on both roots and lengths, lifting and gently releasing hair to ensure an even application.
